Fractional sales & partnerships
Fractional Sales & Partnerships for Music-Tech
We build and run the sales and partnership pipelines that early to mid-stage music-tech and creator-economy companies need, without the overhead of a full-time hire.
01
What We Do
Sales
- Build and run outbound and inbound sales pipelines from scratch
- Own the full sales cycle: prospecting, discovery calls, proposals, negotiation, closing
- Sell directly to end customers, not just strategic partners
Partnerships
- Build the partnership pipeline from scratch: identify targets, draft outreach, run the process
- Negotiate and close deals, including enterprise agreements with rights and work-for-hire language
- Set pricing frameworks and tiered offers for partner and enterprise deals
Across both, I also produce the collateral that supports it: pitch decks, one-pagers, proposals, and agreements.
02
Track Record
4+ years building revenue-generating relationships across music, tech, and the creator economy.
Partnerships
- Built Musiversal's partnerships function from scratch as the first dedicated hire, helping grow the business from $0 to $3.5M ARR
- Closed strategic partnerships with BMI (Spark Program), ILIO, Groover, and American Songwriter, introducing the platform to 2.6M+ music creators
- Built relationships with chart-topping producers and institutions including Full Sail University and Berklee College of Music
- Designed enterprise pricing frameworks, referral and commission models, and agreements with rights and work-for-hire terms, end to end
Sales
- Personally closed 504 clients through inbound conversion and outbound prospecting, signing $125K+ in monthly recurring revenue
- Ranked #1 sales rep company-wide every quarter, while leading a team of 4 reps to the department's highest close rate
- $1.4M+ in signed sales revenue to date
Represented the company at major industry events across the US and Europe, including SXSW, NAMM, Music Biz, A2IM Indie Week, Sync Spotlight, DistroFest NYC, and WebSummit.
03
Team
Founder, CROSSFADE
I've spent the last 4+ years building revenue-generating relationships across music, tech, and the creator economy. At Musiversal, I started as a sales rep, personally closing hundreds of clients and ranking #1 company-wide, before building the company's partnerships function from scratch as its first dedicated hire. A lifelong musician, I bring a genuine understanding of the artists and creators on the other side of every deal I build. I'm a global, multilingual operator who has lived in 11 countries and works fluently in English and Spanish, with working proficiency in Italian and Portuguese. Based in Lisbon, I work with early- and mid-stage companies who need senior sales and partnerships experience without the overhead of a full-time hire.
04
How This Works
Retainer + Success Fee
A monthly base for ongoing pipeline work, plus a success fee on deals closed. Lowest fixed cost, most aligned incentives.
Project-Based
A defined scope, like building the pipeline and closing the first two deals, delivered over a set number of weeks for a flat fee.
Retainer Only
Set hours per week, set monthly fee, for teams that want dedicated ongoing coverage without variable cost.
05
Who This Is For
Early- to mid-stage companies, roughly seed to Series B, that need sales and/or partnership development but don't yet have the volume to justify a full-time hire. Primarily music and audio-tech, open to adjacent creator-economy companies.
06
Let's Talk
If this sounds like what your team needs, let's talk.
Or email directly at christian@crossfade.co